Our intelligence reports give insights on sentiment by media type and juxtapose them with sentiment themes to lay the foundation for strategic engagement with the community.
Through artificial intelligence augmentation, data science, and unparalleled human intelligence tradecraft, we deliver fast and reliable insights on evolving commercial dynamics. We use sense and sensemaking services to map risk and opportunities to help clients understand, answer, and act on key strategic questions. This approach is equally powerful across commercial spheres, including ESG, audit risk assessments, and brand management.
VoxCroft’s sensing capabilities are designed to collect, translate, and deliver the most relevant information to understand the voice of the people.
VoxCroft uses proprietary technology to listen to a wide range of broadcast and other open-media sources to understand communication dynamics affecting businesses.
VoxCroft analysts understand local conditions and how they affect operational success.
Arrow, one of our flagship products, forms the center of our sense and sensemaking process. It is a critical tool that internal and external analysts and decision makers use for population-centric analytics, logistics, and security monitoring.
In-depth analysis of sentiment surrounding a global entertainment event showed that even though commentary was lower in Scandinavian countries, Scandinavians spoke of the event more negatively than other regions.
Population-centric intelligence succinctly narrates the environment, market forces, and fault lines around client problems and questions. VoxCroft then guides customers on risks, opportunities, and next steps.