VoxCroft builds smart AI tools to help analysts do what they do best.

VoxCroft collects, translates, and delivers the most relevant and accurate information to our customers.

PRINT & BROADCAST COLLECTION
Print, radio, and television remain the most popular forms of communication. We use our tools to access these forms in challenging media markets, including community radio.

SOCIAL MEDIA COLLECTION
VoxCroft has access to all major social media platforms including Twitter, Facebook, Instagram, TikTok, and YouTube, as well as emerging sources such as Telegram, Rocket Chat, and ChirpWire.

Above and beyond Arrow’s standard built-in translation, VoxCroft develops bilingual English-vernacular models with the help of our in-house linguists, subject matter experts, and technologists, including when commercial machine translation technologies are not available.

One of VoxCroft’s operational principles is to automate tasks that reduce toil. DataBox, our AI analyst tool, supports analyst teams with data science activities, as we continuously improve functionality and experience. Some automated tasks include:

• nGrams
• Summaries
• Entity extraction
• Keyword Spotting
• Bot detection

VoxCroft leverages human verification for thematic sorting of data and to condition a topic of interest as positive, negative, or neutral, understanding the nuances that machines and traditional polling would miss. Human engagement yields the highest confidence in precise, quality, and relevant data for more accurate analysis and insights.

It’s critical to track events AND the dynamics of changing operating environments. Our data-driven tools provide tracking capabilities for monitoring changes in sentiment, the intensity of conversation, and sentiment themes over time. This includes the ability to filter out misinformation campaigns and bot activity.

Net sentiment toward a topic is only useful if you understand the drivers behind it. VoxCroft's sentiment scoring is augmented with an analysis of the themes, events, and issues shaping public opinion, sharing unique avenues for action.

We map network topologies to understand how different communities in a population cluster around positive and negative sentiments. These social network graphs give insight into how information spreads and the key influencers around topics of interest.

At this point in VoxCroft’s tradecraft infinity knot, our analysts leverage our data around the problem. We take the insights from the media environment, sentiment, and thematic trends to create communication or intervention strategies.

Our intelligence reports succinctly narrate the environment, market forces, and fault lines impacting client interests. We map actionable opportunities and inform strategy.